New Wine is a Christian community that engages with multiple Churches across New Zealand. Every year New Wine holds a summer festival where Christians can come together, make new friends, spend time with family and engage in the presence of God.
New Wine wanted to freshen up its festival for 2022. They came to me wanting an event style that just shouted summer at you. Calling the theme for the summer festival 'Big Day Out' wanted the festival to come out big - post Covid-19 lockdowns.
"Equipping churches to live and minister in the power of the Holy Spirit"
In collaboration with New Wine, I crafted a style guide and event strategy to communicate the idea of 'summer shouting at you'. With vibrant, summer colours, flowers and hexagons to bringing summer through each design.
Throughout the entirety of the event, New Wine made me social media manage the summer festival. They wanted all their social media to be transformed and be easily recognisable. From their feedback, I created a social media strategy so that all social media across platforms looks cohesive.
New Wine wanted to change their team t-shirts. They wanted something that was trendy and mentioned something from the past year. Through collaboration with them, we came up with the art style of a QR-code (that takes people to the new website) and with the message, "The team are not leaders who serve but servants who lead.
